Maxuar
Products and Solutions @ Maxaur
Indoor Positioning and Wayfinding

According to a survey conducted by the National Retail Federation, all 200 shopping malls surveyed identified "improving customer shopping experience" as the number one priority in attracting more customers and increasing sales.

Airports, theme parks, hospitals, and many other businesses also identified "improving customer experience" as a critical goal to work towards to stay competitive in today's market.

In order to archive this, however, we facing many obstacles:

To customers:

  • Unknown surrounding environment results in anxiety
  • Not knowing where facilities are result in waste of time - customer could have used the time for shopping.

To stores:

  • Hard to know a customer,
  • Almost no way to do geo based precision marketing

To building owner:

  • Hard to measure people flow
  • Hard to measure the effectiveness of advertising and display
  • Hard to tell what would be the best store combination in a shopping center
  • Doesn't have a good criteria for rent adjustment
  • And hard to know the efficient of public facility

Our "Indoor Positioning and Wayfinding" solution is the answer.

For the past 15 years, we have used the following positioning technical, providing indoor positioning, wayfinding, and geo based advertising.

  • Wifi
  • Camera
  • Thermal
  • RFID
  • GPS
  • iBeacon

In addition to delivering high speed internet, Wireless LAN (WLAN) can be used as an effective indoor positioning system. It is competitive in terms of both accuracy and cost compared to similar systems.

Our "Video Intelligence and Automated Monitoring" solution can also provide additional tracking information. For details, please see our "Smart IoT Solution".

iBeacon is the newest member in this area. Since Apple introduced iBeacon in June 2013, it has attracted great deal of attention, and has many implementations in various industries.















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